12 post frameworks for product brands, ready to fill in

You don’t need 30 posts a month.

When a friend sends someone your way, the first thing they do is look you up on Instagram. If your page is quiet, or full of pretty photos with no point, they hesitate.

Two posts a week keeps your page steady. That is 8 posts a month. The Referral Engine gives you 12 frameworks to rotate all year, so you never start from a blank screen again.

What's inside:

• 12 post frameworks (The Client Reframe, The Pre-Handover Trap, The Silent Referral Post, The Expensive Shortcut, and 8 more)

• A short B-roll video hook for every post, written as text on screen

• 5-slide carousel flows, mapped out slide by slide

• Fill-in-the-blank caption templates, each with a worked example for building and construction, accounting and finance, trades and consulting

• Ellie’s tip on every framework, so you know how to get each post right

• Three “start here” frameworks, so you know what to post first

This is for you if:

• You run an established service business, like building and construction, accounting and finance, trades or consulting

• Most of your work comes from referrals, and you want Instagram to back that up

• You want two posts a week instead of hours spent guessing what to publish

• You’d rather show your skill calmly than dance on camera or chase trends

£37. One-off purchase. Yours to keep.