12 post frameworks for product brands. Every one comes with a B-roll hook, a 5-slide carousel, a caption template and Ellie’s tip.

You don’t need 30 posts a month.

When someone gets your name from a friend, the first thing they do is look you up on Instagram. If your page is quiet, or full of pretty photos with no point, they hesitate.

Two posts a week is enough to keep your page steady. That is 8 posts a month. The Referral Engine gives you 12 frameworks to rotate all year, so you never start from a blank screen again.

What’s inside:

• 12 post frameworks (The Buyer Reframe, The Before-It-Ships Check, The Silent Referral Post, The Expensive Bargain, and 8 more)

• A short B-roll video hook for every post, written as text on screen (no dancing, no talking to camera)

• 5-slide carousel flows, mapped out slide by slide

• Fill-in-the-blank caption templates, each with a worked example for home and interiors, food and drink, or clothing and workwear

• Ellie’s tip on every framework, so you know how to get each post right

• Three “start here” frameworks, so you know what to post first

This is for you if:

• You run an established product brand, like home and interiors, food and drink, or clothing and workwear

• Most of your orders come from people recommending you, and you want Instagram to back that up

• You want a plan of two posts a week instead of hours spent guessing what to publish

• You’d rather be the calm, sensible voice than chase trends

Buy it today and your first post can go up this week. Start with The Buyer Reframe, fill in the blanks, and post it.

£37. One-off purchase. Yours to keep.