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Search-first writing for humans — and why both can win. There's a version of SEO writing you've definitely seen. It's the blog post that answers every question twice, repeats the same phrase in every paragraph, and reads like it was written by someone who has never spoken to another person. That's not what we're talking about here. Search-first writing, done right, makes your content easier to find and better to read. The two aren't in conflict. In fact, when you understand w

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